Testimonial
"I’ve tried so many lipsticks, but Areum truly feels premium. It stays on even after a full day of work and chai breaks. The texture is buttery smooth and doesn’t dry out my lips at all!"
Priya S., Mumbai
"Absolutely love the shades! They’re perfect for Indian skin tones—whether I’m dressing up for a wedding or keeping it casual. My favourite is ‘Caramel Crush’ – such a warm, rich colour!"
Ananya R., Delhi
"The packaging feels so classy and elegant. I always get compliments when I pull it out of my bag. It’s like a little piece of luxury in my daily routine."
Ritika M., Kolkata
"Finally, a lipstick that doesn’t smudge after meals! I wore Areum for a full day of Durga Puja festivities, and it stayed flawless. Plus, the scent is so subtle and lovely."
Ritika M., Kolkata
"Most matte lipsticks crack my lips, but Areum feels so soft and hydrating. It’s perfect for our weather and gives me that polished look without any touch-ups!"
Neha D., Hyderabad